• Establish the community ‘Vision'
  • Internal and external demographic and marketing studies (know the customer, employment centers, product absorption)
  • Suitability/ density for developing during projected time period
  • Proximity to local traffic corridors, job centers, amenities, schools
  • Developers judgment to the local market, population and economic trends
  • Ability to secure government approvals and entitlements
  • Environmental and legal due diligence
  • Competition in the area; local housing products, features and pricing